Training 1 – Competing in a Global World

Training in english, 2 days, 6+6 hours, Coffee breaks and Lunch included

In the 21st Century, Companies must rethink what it means to compete in the New Information Era and Global Economy. The Top Management needs to have a clear vision of how the organization will face the future transforming the company’s culture and strategies. How is it possible to compete in a complex world of tremendous opportunities and risks? Marketing Intelligence offers the opportunity to be proactive in order to create Value and define the right strategic choices.

Course Content:

Part 1:

  • The changing nature of Globalization in an “hyperconnected” world Managing in an economic downturn
  • The Manager’s new role and the Intelligent Organization

Part 2:

  • Introduction: When Instinct is not enough Strategy and Strategic Management
  • Focusing on the Corporate Objectives and Strategic priorities
  • Purposes of Strategic Organizational Controls
  • Management and Business Performance
  • Levels of organizational strategies
  • Obstacles to managing change Data Intelligence: From Big Data to Smart Data
  • The fundamentals of Marketing & Competitive Intelligence
  • Definition and areas of focus
  • Marketing intelligence implementation
  • Marketing intelligence tools and approaches Case history

Trainer and certificate:Jamil Ouazzani, Capital Value Consulting

Associate Director, Marketing &

Competitive Intelligence – Partner at

Easy Business in Milan

Jamil Ouazzani: Associate Director, Marketing & Competitive Intelligence Executive Director with more than 25 years of professional experience in Marketing Auditing & Management and a record of superior results in a variety of challenging and multicultural environments. His areas of expertise include Marketing & Competitive Intelligence, Web Intelligence, e-business Strategy, Insurance Risk Management and International Business Development. His is a Partner at Data Observer, a Digital Data Intelligence Agency, and the founder of Capital Value Consulting, a consulting firm focused on delivering Value to a wide range of clients and specializing in e- business Strategy, Marketing & Competitive services and training programs.
Partner for Italy & EMEA of Data-Observer – Digital Data
Intelligence Agency –

Attendees : max. 30 persons
Price : 300 Eur + VAT per person, didactic material, 2 lunches and coffee breaks included
ATTENTION : this special cost is granted and available in priority for the participant at the Congress